Goji is a small berry, red in color which is grown in the Himalayas. This berry is very tender, and it is not plucked, as the berry is so tender that it is likely to get spoilt on plucking. This wonderful berry has been used by people since centuries in China, and it is said to have medicinal properties. People the world over go to great length to keep healthy and fit. In such scenario, goji berries have become very important among the masses for its multiple benefits which it provides to its users. The most important benefit of this berry is that it helps to regulate our immune system by controlling our self defense functions. These berries are full of antioxidants which help to keep us fit and healthy. Goji berries have been used since centuries in China and India, and they are said to protect the liver. People having liver ailments benefit by consuming these wonderful berries. Apart from that, they are also helpful in improving eyesight, controlling blood glucose levels and improving blood circulation. People suffering from sexual problems or infertility also gain by consuming goji berries or it juice available in the market.